ROADSHOWS FOR TRIO

Building personal relationships and selling our Stout beers to consumers and shop owners

Affordable import
The Stout beer segment in Liberia is very strong. Since 2016, Trio has established itself as an affordable import beer thanks to a phased and targeted promotional campaign covering distribution, rotation, brand awareness and consumer preference.

Local production
In partnership with a local distributor, we started producing Trio locally in Liberia in 2022. Volumes tripled in two years! Trio is now the number 2 Stout brand, seen as the affordable alternative to the market leaders.