X-mark

The flavoured beer segment is booming. Get on board with X-Mark! Its innovative character and rebellious attitude is shaking-up the market. Mixing beer with herbs, spirits and fruits, it gives a total taste explosion that’s bang on-trend with a new generation of drinkers.

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Global volumes build up to 15 million hectolitres per year

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4 out of 5 flavoured beers are sold at (super) premium prices

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3 out of 4 consumers considers X-Mark to be unique and exciting

Brand Portfolio

X-Mark breaks normal beer rules by mixing bold flavours that complement each other. Fruits, spirits, herbs – we’re all about creating new flavour sensations based on the tastes and lifestyles of our customers. Tequila and beer? Why not! Mojito and beer? Hell yeah! We’re also proud to be first with cannabis-infused beer on a global scale – capitalising on today’s more chilled attitudes to all things hemp.

X-MARK CANNABIS BEER

A clean, smooth and slightly bitter beer with extra buzz. It brings out the best of malt, hops, hemp and natural goodness.

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Hemp meets hop! Infused with high quality hemp extract, this refreshing beer features a unique aroma and a flavour all of its own.

X-MARK
CANNABIS BEER

A clean, smooth and slightly bitter beer with extra buzz. It brings out the best of malt, hops, hemp and natural goodness.

Style
Alcohol
Taste profile

Flavoured Beer
4,8%
Malty, hoppy and herbal with a refreshing finish

Packaging

Bottle 330 ml and can 500 ml

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Bitterness
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X-MARK TEQUILA BEER

A refreshing, easy-to-drink beer that celebrates all the good things in life. The perfect combination of hops, lemon and heavenly tequila.

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X-MARK
TEQUILA BEER

A refreshing, easy-to-drink beer that celebrates all the good things in life. The perfect combination of hops, lemon and heavenly tequila.

Style
Alcohol
Taste profile

Flavoured Beer
5,9%
Sweet and malty with hints of lemon and tequila

packaging

Bottle 330 ml and can 500 ml

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Bitterness
Strength

X-MARK MOJITO BEER

A clean, crisp beer inspired on the world famous mojito cocktail. Fresh mint, lime and brown sugar never tasted so good!

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X-MARK
MOJITO BEER

A clean, crisp beer inspired on the world famous mojito cocktail. Fresh mint, lime and brown sugar never tasted so good!

Style
Alcohol
Taste profile

Flavoured Beer
5,9%
Sweet and malty with the refreshing taste of mojito

Packaging

Bottle 330 ml and can 500 ml

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Bitterness
Strength

X-mark VODKA BEER

A crisp, malty beer with the ultra-smooth, clean taste of vodka. Pure, sophisticated indulgence with hints of spicy hops and lime.

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X-mark
VODKA BEER

A crisp, malty beer with the ultra-smooth, clean taste of vodka. Pure, sophisticated indulgence with hints of spicy hops and lime.

Style
Alcohol
Taste profile

Flavoured Beer
5,9%
Malty, hoppy and sweet with hints of vodka and fruits

Packaging

Bottle 330 ml and can 500 ml

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Bitterness
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X-MARK GOLD RUM BEER

A sweet, malty and totally refreshing beer with hints of caramelized sugar cane, honey and lime straight from the sunny Caribbean.

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X-MARK
GOLD RUM BEER

A sweet, malty and totally refreshing beer with hints of caramelized sugar cane, honey and lime straight from the sunny Caribbean.

Style
Alcohol
Taste profile

Flavoured Beer
5,9%
Sweet and malty with the taste of high quality rum

Packaging

Bottle 330 ml and can 500 ml

Body
Bitterness
Strength

Brand story

X-Mark has been created to appeal to a new demographic of consumers. They’re young, they love having fun and they live by their own rules. Traditional drinks don’t interest them. Our wide range of premium flavoured beers tap directly into their party instincts and reflect their bold individualism. X-Mark is where their sense of being unique collides with unconstrained innovation.

Brand story

X-Mark has been created to appeal to a new demographic of consumers. They’re young, they love having fun and they live by their own rules. Traditional drinks don’t interest them. Our wide range of premium flavoured beers tap directly into their party instincts and reflect their bold individualism. X-Mark is where their sense of being unique collides with unconstrained innovation.

Brand Support

We’re stopping at nothing to build and grow the X-Mark brand in your region. And we’ll do all we can to support you in selling it. Eye-catching POS materials will generate maximum visibility in-store. Special promotional activities will drive sales and rotation even more. All featuring the instantly recognisable ‘rebel’ branding we’ve developed based on extensive international consumer research.