X-Mark

Bold flavour experiences with rebellious attitude. A vibrant flavoured beer and RTD brand blending unexpected tastes, eye-catching design and fearless energy for adventurous consumers who dare to stand out.

Impactful design that stands out

Exciting flavours beyond ordinary beer

Award-winning taste and innovation

Available in 40+ countries

Bold flavours

Bold flavours

X-Mark Agave Beer

Style Flavoured Beer
Alcohol 5.9%
Appearance Clear, golden beer with a regular foam head
Aroma & taste Hoppy, malty and lightly spicy with sweet notes of lemon and lime
Bitterness Low
Mouthfeel Light body with a crisp finish
Packaging Bottle 330 ml and can 500 ml

X-Mark Mojito Beer

Style Flavoured Beer
Alcohol 5.9%
Appearance Clear, golden beer with a regular foam head
Aroma & taste Hoppy, malty and herbal with sweet notes of fresh mint, lime and brown sugar
Bitterness Low
Mouthfeel Light body with a crisp finish
Packaging Bottle 330 ml and can 500 ml

X-Mark Cannabis Beer

Style Flavoured Beer
Alcohol 5%
Appearance Clear, golden beer with a regular foam head
Aroma & taste Herbal, earthy and hoppy with notes of grass and pine
Bitterness Low
Mouthfeel Light body with a crisp yet complex finish
Packaging Bottle 330 ml and can 500 ml

X-Mark Vodka Lime

Style Pre-mixed Cocktail
Alcohol 12%
Appearance Clear drink with a straw colour
Aroma & taste Sweet, exotic and citrusy flavour with a hint of vodka
Bitterness Low
Mouthfeel Refreshing, crisp and fizzy
Packaging Can 500 ml

X-Mark Vodka Beer

Style Flavoured Beer
Alcohol 5.9%
Appearance Clear, golden beer with a regular foam head
Aroma & taste Hoppy, malty and sweet with spicy notes of hops and a touch of citrus
Bitterness Low
Mouthfeel Light body with a crisp finish
Packaging Can 500 ml

Breaking rules

Brand support

Flexible activation tools and marketing support designed to grow visibility, drive rotation and strengthen consumer loyalty.

Global fanbase

X-Mark is making its mark in more than 40 countries worldwide—and attracting a new generation of adventurous consumers.

X-Mark is making its mark in more than 40 countries worldwide—and attracting a new generation of adventurous consumers.

Consumer appeal

88%
Think the packaging looks attractive
80%
See us as a cool & exciting brand
86%
Would consider purchasing X-Mark
Consumer survey via OnePulse 2024

Market success

In just a few years, X-Mark became the number two flavoured beer brand in Réunion. Positioned as the affordable challenger, the brand combined unconventional flavours, distinctive branding and high-impact consumer activations to win market share, expand distribution and build a strong local following.

"Cannabis Beer creates excitement and attracts a new generation of consumers."

Italy | Distributor

"X-Mark has built the flavoured beer category almost single-handedly." Ecuador | Importer

Ecuador | Importer

"The iconic X creates standout activations that consumers instantly recognise." Mayotte | Agency

Mayotte | Agency

Leave Your Mark

More than a marketing campaign, Leave Your Mark is an invitation to live life your own way. By partnering with creators who break the rules, X-Mark generates authentic social content, sparks conversation and helps partners all over the world connect with a new generation of flavour seekers.

Full case study

Ready to stand out?

Break category conventions with X-Mark. Together we can build excitement, recruit younger Discover more flavour

Contact us now