Craft Nation

Bold beer. Open minds. An inclusive craft beer combining bold IPA flavours, expressive design and the belief that great beer is better when everyone feels welcome.

ImpactfulBest-selling flavours in craft in bold pack design

InclusiveInspiring beer drinkers to think and talk about equality

AffordablePositioned as import quality at affordable price

Inclusive beers

Inclusive beers

Craft Nation Imperial IPA

Style India Pale Ale
Alcohol 7.8%
Appearance Cloudy amber-coloured beer with a tight firm foam head
Aroma & taste Hoppy, spicy, fruity and floral with hints of caramel
Bitterness High
Mouthfeel Refreshing, dry body with a strong hoppy aftertaste
Packaging Can 330 ml

Craft Nation Session IPA

Style India Pale Ale
Alcohol 4.9%
Appearance Clear golden beer with a tight firm foam head
Aroma & taste Delicate, fruity and hoppy, with spicy undertones and a toasted malt base
Bitterness Medium
Mouthfeel Sessionable, light and smooth
Packaging Can 330 ml

Get your craft together

Brand support

Flexible activation tools and marketing support designed to grow visibility, drive rotation and strengthen consumer loyalty.

Consumer appeal

82%
Think the packaging looks attractive
86%
Appreciates the brand’s mission
80%
Would consider purchasing Craft Nation
Consumer survey via OnePulse 2024

Market success

Craft Nation has become a successful challenger in Denmark by making craft beer more accessible. Through an exclusive retail partnership, eye-catching packaging and a compelling craft proposition, the brand has expanded the craft category, delivered attractive retailer margins and achieved volume growth of more than 50%.

"Consumers love Craft Nation's bold design and distinctive shelf presence."

Ecuador | Importer

"Craft Nation was recognized as Best Beer Introduction of 2022."

Netherlands | Distributor

"Craft Nation delivers craft quality at a price that welcomes more consumers."

Chile | Importer

Beer for thought

Craft Nation believes great beer sparks great conversations. Through Beer for Thought, partners can engage consumers with pub quizzes, bar games, food pairing experiences and conversation-starting activations that celebrate individuality, bring people together and make every gathering more memorable.

Full case study