Almost 40 million hectolitres of Craft Beer sold in 2020
%
Of millennials, 70% state that brands should be inclusive
%
No less than 4 out of 5 beer drinks would buy Craft Nation
Brand Portfolio
Craft Nation is the new statement brand for craft beer and a tribute to diversity. It includes lager and a range of IPAs crafted to perfection from world-class ingredients in our state-of-the-art German brewery. Passionate about great beer and mind-blowing taste, the Craft Nation brand uses its voice to inspire everyone to think and talk about equality.
CRAFT NATION IMPERIAL IPA
This triple hopped beer is a hop lover’s dream. Tasty ‘till the bitter end!
- Body
- Bitterness
- Strength
CRAFT NATION IMPERIAL IPA
This triple hopped beer is a hop lover’s dream. Tasty ‘till the bitter end!
Style
Alcohol
Taste profile
India Pale Ale
7,8%
Packs a bitter punch with floral and zesty flavours of Mosaic and Yellow sub hops
Packaging
Can 330 ml
Body
Bitterness
Strength
The Craft segment is expected to grow 19% per year between 2021 and 2027 (Business Wire 2021)
CRAFT NATION SESSION IPA
Lower in alcohol but not lacking in body and taste: delicate yet aromatic.
- Body
- Bitterness
- Strength
CRAFT NATION SESSION IPA
Lower in alcohol but not lacking in body and taste: delicate yet aromatic.
Style
Alcohol
Taste profile
India Pale Ale
4,9%
Hints of tropical fruits and pine by Vic Secret hops. Enjoy this sessionable IPA anytime!
Packaging
Can 330 ml
Body
Bitterness
Strength
CRAFT NATION ALCOHOL FREE IPA
This beer is guaranteed to blow your mind: all the flavour, but no alcohol.
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- Bitterness
- Strength
CRAFT NATION ALCOHOL FREE IPA
This beer is guaranteed to blow your mind: all the flavour, but no alcohol.
Style
Alcohol
Taste profile
India Pale Ale
0,5%
Refreshing with Aurora and Comet hops for some bite. Our daytime friendly conversation starter!
Packaging
Can 330 ml
Body
Bitterness
Strength
CRAFT NATION CRAFT LAGER
Strong hop bitterness and smooth texture. This’ll get you totally on board!
- Body
- Bitterness
- Strength
CRAFT NATION CRAFT LAGER
Strong hop bitterness and smooth texture. This’ll get you totally on board!
Style
Alcohol
Taste profile
Lager
4,8%
Double hopped German pilsner with floral & spicy notes. Seize this opportunity to try something new!
Packaging
Can 330 ml
Body
Bitterness
Strength
Brand story
A QR code unlocks the Craft Nation world using augmented reality. A cool can filter brings the packaging to life and engages the drinker with inspirational quotes: the small steps everyone can make to promote equality. A fun selfie filter with conversation starters triggers to start a talk about the important topic of diversity. Making a better world, one beer at a time.
Brand story
A QR code unlocks the Craft Nation world using augmented reality. A cool can filter brings the packaging to life and engages the drinker with inspirational quotes: the small steps everyone can make to promote equality. A fun selfie filter with conversation starters triggers to start a talk about the important topic of diversity. Making a better world, one beer at a time.
Brand Support
The Craft Nation brand has a voice and it’s going to be heard! The impactful look and feel of the branding is sure to grab beer drinkers’ attention even in the crowded world of craft. High quality instore materials including displays, wobblers, shelf stoppers and floor/fridge stickers plus targeted Facebook and Instagram advertising will drive awareness and create a community.
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Discover Craft Nation on our dedicated brand platforms
Let's talk beer
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Druivenstraat 21
4816 KB Breda, The Netherlands
P +31 (0)76 578 10 00
F +31 (0)76 578 10 01
E info@uniteddutchbreweries.com
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