CRAFT NATION

We are entering the winning segment of craft beer with Craft Nation, a bold statement brand combining premium quality with a call for inclusivity – one of the major consumer trends.

Almost 40 million hectolitres of Craft Beer sold in 2020

%

Of millennials, 70% state that brands should be inclusive

%

No less than 4 out of 5 beer drinks would buy Craft Nation

Brand Portfolio

Craft Nation is the new statement brand for craft beer and a tribute to diversity. It includes lager and a range of IPAs crafted to perfection from world-class ingredients in our state-of-the-art German brewery. Passionate about great beer and mind-blowing taste, the Craft Nation brand uses its voice to inspire everyone to think and talk about equality.

CRAFT NATION IMPERIAL IPA

This triple hopped beer is a hop lover’s dream. Tasty ‘till the bitter end!

Style India Pale Ale
Alcohol 7,8%
Taste profile Packs a bitter punch with floral and zesty flavours of Mosaic and Yellow sub hops
Packaging Can 330 ml
  • Body
  • Bitterness
  • Strength

CRAFT NATION IMPERIAL IPA

This triple hopped beer is a hop lover’s dream. Tasty ‘till the bitter end!

Style
Alcohol
Taste profile

India Pale Ale
7,8%
Packs a bitter punch with floral and zesty flavours of Mosaic and Yellow sub hops

Packaging

Can 330 ml

Body
Bitterness
Strength

The Craft segment is expected to grow 19% per year between 2021 and 2027 (Business Wire 2021)

CRAFT NATION SESSION IPA

Lower in alcohol but not lacking in body and taste: delicate yet aromatic.

Style India Pale Ale
Alcohol 7,8%
Taste profile Hints of tropical fruits and pine by Vic Secret hops. Enjoy this sessionable IPA anytime!
Packaging Can 330 ml
  • Body
  • Bitterness
  • Strength

CRAFT NATION SESSION IPA

Lower in alcohol but not lacking in body and taste: delicate yet aromatic.

Style
Alcohol
Taste profile

India Pale Ale
4,9%
Hints of tropical fruits and pine by Vic Secret hops. Enjoy this sessionable IPA anytime!

Packaging

Can 330 ml

Body
Bitterness
Strength

CRAFT NATION ALCOHOL FREE IPA

This beer is guaranteed to blow your mind: all the flavour, but no alcohol.

Style India Pale Ale
Alcohol 0,5%
Taste profile Refreshing with Aurora and Comet hops for some bite. Our daytime friendly conversation starter!
Packaging Can 330 ml
  • Body
  • Bitterness
  • Strength

CRAFT NATION ALCOHOL FREE IPA

This beer is guaranteed to blow your mind: all the flavour, but no alcohol.

Style
Alcohol
Taste profile

India Pale Ale
0,5%
Refreshing with Aurora and Comet hops for some bite. Our daytime friendly conversation starter!

Packaging

Can 330 ml

Body
Bitterness
Strength

CRAFT NATION CRAFT LAGER

Strong hop bitterness and smooth texture. This’ll get you totally on board!

Style Lager
Alcohol 4,8%
Taste profile Double hopped German pilsner with floral & spicy notes. Seize this opportunity to try something new!
Packaging Can 330 ml
  • Body
  • Bitterness
  • Strength

CRAFT NATION CRAFT LAGER

Strong hop bitterness and smooth texture. This’ll get you totally on board!

Style
Alcohol
Taste profile

Lager
4,8%
Double hopped German pilsner with floral & spicy notes. Seize this opportunity to try something new!

Packaging

Can 330 ml

Body
Bitterness
Strength

 

 

Brand story

A QR code unlocks the Craft Nation world using augmented reality. A cool can filter brings the packaging to life and engages the drinker with inspirational quotes: the small steps everyone can make to promote equality. A fun selfie filter with conversation starters triggers to start a talk about the important topic of diversity. Making a better world, one beer at a time.

Brand story

A QR code unlocks the Craft Nation world using augmented reality. A cool can filter brings the packaging to life and engages the drinker with inspirational quotes: the small steps everyone can make to promote equality. A fun selfie filter with conversation starters triggers to start a talk about the important topic of diversity. Making a better world, one beer at a time.

Brand Support

The Craft Nation brand has a voice and it’s going to be heard! The impactful look and feel of the branding is sure to grab beer drinkers’ attention even in the crowded world of craft. High quality instore materials including displays, wobblers, shelf stoppers and floor/fridge stickers plus targeted Facebook and Instagram advertising will drive awareness and create a community.

READ MORE

Discover Craft Nation on our dedicated brand platforms

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    United Dutch Breweries B.V.
    Druivenstraat 21
    4816 KB Breda, The Netherlands

    P  +31 (0)76 578 10 00
     +31 (0)76 578 10 01
     @uniteddutchbreweries.com

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