A rich brewing heritage dating back to 1671 in Rotterdam
Enjoyed by consumers in 90 countries all over the world
Every minute, 100 cans of Oranjeboom are consumed
Brand Portfolio
One of our brand values is curiosity. It sums up the way we are always on the lookout for ways to improve our ever-expanding range of beers. Whether it’s different styles or funky packaging, we love to try new things. But in the end, only beers that live up to our traditions deserve the label ‘Oranjeboom’.
Oranjeboom Premium lager
Made from natural spring water, subtle malts, the finest hops and… centuries of Dutch brewing expertise.
- Body
- Bitterness
- Strength
Oranjeboom Premium lager
Made from natural spring water, subtle malts, the finest hops and… centuries of Dutch brewing expertise.
Style
Alcohol
Taste profile
Lager
5%
Pure, refreshing and medium dry, with a mild malted barley flavour
Packaging
Keg 5-30 litre, bottle 330 ml, can 330 ml and can 500 ml
Body
Bitterness
Strength
Oranjeboom Hopped harbor
Developed for the British Empire in India and heavily hopped to extend the shelf life during the 6-month boat journey
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- Bitterness
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Oranjeboom Hopped Harbor
Developed for the British Empire in India and heavily hopped to extend the shelf life during the 6-month boat journey
Style
Alcohol
Taste profile
India Pale Ale
7,8%
A hop lover’s dream with a fruity aroma, set off by a dry malt middle and a refreshing finish
Packaging
Bottle 330 ml
Body
Bitterness
Strength
Oranjeboom White waves
Traditionally brewed in Germany with a large portion of wheat and therefore also called Weissbier (German for wheat beer).
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- Bitterness
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Oranjeboom White waves
Traditionally brewed in Germany with a large portion of wheat and therefore also called Weissbier (German for wheat beer).
Style
Alcohol
Taste profile
White Waves
5,3%
Spicy aroma of hops is followed by a grainy, fruity ale flavour and a hint of sour-sweetness
Packaging
Bottle 330 ml
Body
Bitterness
Strength
Oranjeboom SAILING SOUTH
Originated in North-America and crafted with amber malt (and sometimes crystal malt) to produce an amber colour.
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Oranjeboom SAILING SOUTH
Originated in North-America and crafted with amber malt (and sometimes crystal malt) to produce an amber colour.
Style
Alcohol
Taste profile
AMBER ALE
5,9%
Wonderfully fruity, malty ale with hints of caramel & floralhops and a soft, medium body
Packaging
Bottle 330 ml
Body
Bitterness
Strength
Oranjeboom BLACK BOATS
Also known as Russia Imperial Stout, brewed in London & high in ABV to survive the export to the Russian empire
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- Bitterness
- Strength
Oranjeboom BLACK BOATS
Also known as Russia Imperial Stout, brewed in London & high in ABV to survive the export to the Russian empire
Style
Alcohol
Taste profile
Imperial Stout
7,5%
Extremely smooth, complex and rich in body, with hints of roasted malt, chocolate coffee
Packaging
Bottle 330 ml
Body
Bitterness
Strength
Oranjeboom Premium Strong
Full-bodied and pure premium lagers with a high alcohol content, a perfect balance in taste and a slightly bitter, long finish.
- Body
- Bitterness
- Strength
Oranjeboom Premium Strong
Full-bodied and pure premium lagers with a high alcohol content, a perfect balance in taste and a slightly bitter, long finish.
Style
Alcohol
Taste profile
8,5-12-14-16-18-20%
Powerful with full and sizzling flavour, a punchy bitterness and strong finish
Packaging
Can 250 ml (12-18%) and can 500 ml
Body
Bitterness
Strength
Oranjeboom PREMIUM RADLER
Mix of 50% Oranjeboom Premium Lager and 50% fruit juice; the perfect combination of beer and lemon.
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- Bitterness
- Strength
Oranjeboom PREMIUM RADLER
Mix of 50% Oranjeboom Premium Lager and 50% fruit juice; the perfect combination of beer and lemon.
Style
Alcohol
Taste profile
Radler
2,5%
Zesty taste and hints of lemon: a double refreshment
Packaging
Can 500 ml
Body
Bitterness
Strength
Brand heritage
Nearly 350 years ago, two Dutch entrepreneurs started a brewery in the port city of Rotterdam. They built a brand to last, during an era of exploration and with a thirst for new adventures that made our beers available all over the world. Oranjeboom grew to become one of the country’s largest and most modern companies.
Brand Support
We are committed to building Oranjeboom in your market. Using media campaigns to drive awareness, POS materials to generate visibility and activations to increase rotation. Our marketing initiatives are based on the values adventure, discovery and curiosity and emphasize the brand’s Dutch roots. A unique & distinctive positioning appealing across borders.
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Discover Oranjeboom on our dedicated brand platforms
Brand PERFORMANCE
Oranjeboom has a well-established presence in Europe, America, Asia and Pacific. We have close customer partnerships, developed and maintained by a dedicated sales force. The brand is listed by Walmart, the number 1 retailer in the world, after already supplying other renowned convenience stores like Cencosud and Carrefour.
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United Dutch Breweries B.V.
Druivenstraat 21
4816 KB Breda, The Netherlands
P +31 (0)76 578 10 00
F +31 (0)76 578 10 01
E @uniteddutchbreweries.com
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