Oranjeboom

Beer up your business with Oranjeboom, a premium quality beer brand with a rich brewing heritage, a broad portfolio of unique flavours and a dedicated support plan to grow your sales & profitability.

A rich brewing heritage dating back to 1671 in Rotterdam

Enjoyed by consumers in 90 countries all over the world

Every minute, 100 cans of Oranjeboom are consumed

Brand Portfolio

One of our brand values is curiosity. It sums up the way we are always on the lookout for ways to improve our ever-expanding range of beers. Whether it’s different styles or funky packaging, we love to try new things. But in the end, only beers that live up to our traditions deserve the label ‘Oranjeboom’.

Oranjeboom Premium lager

Made from natural spring water, subtle malts, the finest hops and… centuries of Dutch brewing expertise.

Style Lager
Alcohol 5%
Taste profile Pure, refreshing and medium dry, with a mild malted barley flavour
Packaging Keg 5-30 litre, bottle 330 ml, can 330 ml and can 500 ml
  • Body
  • Bitterness
  • Strength

Oranjeboom Premium lager

Made from natural spring water, subtle malts, the finest hops and… centuries of Dutch brewing expertise.

Style
Alcohol
Taste profile

Lager
5%
Pure, refreshing and medium dry, with a mild malted barley flavour

Packaging

bottle 330 ml, can 330 ml and can 500 ml

Body
Bitterness
Strength

Oranjeboom Premium 0.0

The refreshing and crisp flavour of Oranjeboom without alcohol: great taste, 0% alcohol

Style De-alcoholized Lager
Alcohol 0%
Taste profile A perfectly balanced taste with refreshing fruity notes and a soft malty body
Packaging Can 330 ml
  • Body
  • Bitterness
  • Strength

Oranjeboom PREMIUM 0.0

The refreshing and crisp flavour of Oranjeboom without alcohol: great taste, 0% alcohol

Style
Alcohol
Taste profile

De-alcoholized Lager
0%
A perfectly balanced taste with refreshing fruity notes and a soft malty body

Packaging

Can 330 ml

Body
Bitterness
Strength

Oranjeboom Premium Strong

Full-bodied and pure premium lagers with a high alcohol content, a perfect balance in taste and a slightly bitter, long finish.

Style Strong lager
Alcohol 8,5-12-14-16-18-20%
Taste profile Powerful with full and sizzling flavour, a punchy bitterness and strong finish
Packaging Can 500 ml
  • Body
  • Bitterness
  • Strength

Oranjeboom Premium Strong

Full-bodied and pure premium lagers with a high alcohol content, a perfect balance in taste and a slightly bitter, long finish.

Style
Alcohol
Taste profile

Strong Lager
8,5-12-16-18-20%
Powerful with full and sizzling flavour, a punchy bitterness and strong finish

Packaging

Can 500 ml

Body
Bitterness
Strength

Brand heritage

Nearly 350 years ago, two Dutch entrepreneurs started a brewery in the port city of Rotterdam. They built a brand to last, during an era of exploration and with a thirst for new adventures that made our beers available all over the world. Oranjeboom grew to become one of the country’s largest and most modern companies.

1671

ORANJEBOOM IS BORN

Foundation of the brewery in Rotterdam (the Netherlands). Named after the House of Orange, the Royal Dutch Family.

1885

PREPARING FOR GROWTH

Oranjeboom has one of the best-equipped and most modern breweries in the Netherlands.

1889

WORLD PLAYER IN BEER

Our beer is imported to countries like Hong Kong, Singapore, the Dutch Indies, Egypt, Sweden, Germany, Spain and many more.

1900

OUR FIRST CRAFTS

We brew Princesse beer, a luxury Dutch style created in honour of the princess of the House of Orange.

1950

CONTINIOUS GROWTH

Oranjeboom is not only increasing its popularity in the home market, but also becomes the leading Dutch beer in the UK.

1954

INTRODUCTION TO THE USA

Dutch beer is regarded highly by Americans, so Oranjeboom is promoted with typical Dutch symbols to focus on its roots.

2021

ORANJEBOOM TODAY

The ever-expanding product range is now appreciated by consumers in more than 90 countries in the world.

Brand Support

We are committed to building Oranjeboom in your market. Using media campaigns to drive awareness, POS materials to generate visibility and activations to increase rotation. Our marketing initiatives are based on the values adventure, discovery and curiosity and emphasize the brand’s Dutch roots. A unique & distinctive positioning appealing across borders.

READ MORE

Discover Oranjeboom on our dedicated brand platforms

Brand PERFORMANCE

Oranjeboom has a well-established presence in Europe, America, Asia and Pacific. We have close customer partnerships, developed and maintained by a dedicated sales force. The brand is listed by Walmart, the number 1 retailer in the world, after already supplying other renowned convenience stores like Cencosud and Carrefour.

Let's talk beer

Are you interested in selling our beers in your market? Leave your contact details and we will come back to you a.s.a.p.

    United Dutch Breweries B.V.
    Druivenstraat 21
    4816 KB Breda, The Netherlands

    P  +31 (0)76 578 10 00
     +31 (0)76 578 10 01
     @uniteddutchbreweries.com

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