A rich brewing heritage dating back to 1671 in Rotterdam
Enjoyed by consumers in 90 countries all over the world
Every minute, 100 cans of Oranjeboom are consumed
Brand Portfolio
One of our brand values is curiosity. It sums up the way we are always on the lookout for ways to improve our ever-expanding range of beers. Whether it’s different styles or funky packaging, we love to try new things. But in the end, only beers that live up to our traditions deserve the label ‘Oranjeboom’.
Oranjeboom Premium lager
Made from natural spring water, subtle malts, the finest hops and… centuries of Dutch brewing expertise.
- Body
- Bitterness
- Strength
Oranjeboom Premium lager
Made from natural spring water, subtle malts, the finest hops and… centuries of Dutch brewing expertise.
Style
Alcohol
Taste profile
Lager
5%
Pure, refreshing and medium dry, with a mild malted barley flavour
Packaging
bottle 330 ml, can 330 ml and can 500 ml
Body
Bitterness
Strength
Oranjeboom PREMIUM 0.0
The refreshing and crisp flavour of Oranjeboom without alcohol: great taste, 0% alcohol
Style
Alcohol
Taste profile
De-alcoholized Lager
0%
A perfectly balanced taste with refreshing fruity notes and a soft malty body
Packaging
Can 330 ml (from June 2021)
Body
Bitterness
Strength
Oranjeboom Premium Strong
Full-bodied and pure premium lagers with a high alcohol content, a perfect balance in taste and a slightly bitter, long finish.
- Body
- Bitterness
- Strength
Oranjeboom Premium Strong
Full-bodied and pure premium lagers with a high alcohol content, a perfect balance in taste and a slightly bitter, long finish.
Style
Alcohol
Taste profile
Strong Lager
8,5-12-16-18-20%
Powerful with full and sizzling flavour, a punchy bitterness and strong finish
Packaging
Can 250 ml (12%) and can 500 ml
Body
Bitterness
Strength
Brand heritage
Nearly 350 years ago, two Dutch entrepreneurs started a brewery in the port city of Rotterdam. They built a brand to last, during an era of exploration and with a thirst for new adventures that made our beers available all over the world. Oranjeboom grew to become one of the country’s largest and most modern companies.
Brand Support
We are committed to building Oranjeboom in your market. Using media campaigns to drive awareness, POS materials to generate visibility and activations to increase rotation. Our marketing initiatives are based on the values adventure, discovery and curiosity and emphasize the brand’s Dutch roots. A unique & distinctive positioning appealing across borders.
READ MORE
Discover Oranjeboom on our dedicated brand platforms
Brand PERFORMANCE
Oranjeboom has a well-established presence in Europe, America, Asia and Pacific. We have close customer partnerships, developed and maintained by a dedicated sales force. The brand is listed by Walmart, the number 1 retailer in the world, after already supplying other renowned convenience stores like Cencosud and Carrefour.
Let's talk beer
Are you interested in selling our beers in your market? Leave your contact details and we will come back to you a.s.a.p.
United Dutch Breweries B.V.
Druivenstraat 21
4816 KB Breda, The Netherlands
P +31 (0)76 578 10 00
F +31 (0)76 578 10 01
E @uniteddutchbreweries.com
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